Diplomat Program
Why become a
Bourbon Capital Diplomat?
As a certified Bourbon Capital Diplomat, you’ll become part of a community dedicated to preserving bourbon’s heritage while elevating the visitor experience for generations to come.
Become a steward of bourbon’s most iconic hometown—equipped with the knowledge, confidence, and pride to help every guest experience Bardstown the way it was meant.
What You’ll Learn
The Story of Bardstown
Discover the people, history, and traditions that earned Bardstown its place as the Bourbon Capital of the World®.
Bourbon 101
Understand what makes bourbon bourbon—from grains and mashbills to aging, production, and terminology.
The Distilleries
Meet the major players, their histories, signature brands, and the unique role each plays in shaping Bardstown’s bourbon identity.
Tasting & Service
Learn how to confidently taste, describe, serve, and recommend bourbon to guests of every experience level.
Local Hospitality
See how bourbon fuels Bardstown’s economy, supports local businesses, and creates unforgettable visitor experiences throughout the community.
Who Should Attend?
Perfect for anyone working in or around Kentucky hospitality, including:
- Hotels & Lodging
- Restaurants & Bars
- Distilleries
- Retail Shops
- Tour Operators
- Transportation Services
- Attractions
- Visitor Services
- Event Staff
The program is designed to strengthen hospitality knowledge while helping the entire community deliver a more connected, authentic visitor experience.
Ready to sip?
