Serve
the
Spirit
BECOME A BOURBON EXPERT
Know the Story.
Share the Spirit.
In Bardstown, hospitality is more than great service—it’s sharing the authentic story of the Bourbon Capital of the World®.
The Bourbon Capital Diplomat Program equips hospitality professionals with the knowledge and confidence to create more meaningful guest experiences. Whether you welcome visitors at a hotel, pour drinks behind a bar, serve tables, drive tours, or greet guests at a local attraction, you’ll leave with a deeper understanding of bourbon, Bardstown, and the people who have shaped both.
Bourbon education—straight from the source.
Our partner distilleries don’t just support this program—they’ve helped build it. Together, we’ve created a curriculum with the experts who continue to shape bourbon’s legacy, giving participants an unparalleled education informed by firsthand knowledge and authentic perspectives from the people writing bourbon’s story every day.
BARDSTOWN
The Bourbon Capital
Bourbon means for Kentucky.
2.7+M
Annual KY Bourbon Trail Visitors
16.1M
Barrels of Bourbon Aging in KY
$1K
Average Spend Per KY Bourbon Trail Visitor